Workshop on Strategic Planning in Marketing - Kumaraguru College of Liberal Arts & Science (KCLAS)

Department of Commerce organised an Workshop on ‘Strategic Planning in Marketing’ for second year B.Com PA students on 04/09/2019 at KCLAS Seminar Hall. Dr.Umesh Chandrasekar, Professor, PSG Institute of Management, Coimbatore was the resource person. The session started with the Welcome address by Ms.D.Lakshana Priya of II B.Com PA.

The workshop started with the concept of Marketing, Customer and Consumer. He has explained the concept with the live examples and videos. He has explained about the various strategies of marketing like segmenting, positioning and, targeting with the help of eight P’s . He has explained how the strategic planning can be done for those marketing strategies based on live cases. He has also played videos after each concept to ensure the understanding of the students on the topic.

He has also introduced the Swiss-Knife strategy. The session was completely interactive. Finally he has given the hands on training for the students by giving a product and made them make the strategic planning for marketing their product like Indigo, Dubai etc.,.All the participants were highly interactive in the session. The talk helped the students in understanding various concepts in a better way. The event was concluded with the vote of thanks by Mr.S.Mohammed Ashik of II B.Com PA.