POP-UP Market - Kumaraguru College of Liberal Arts & Science (KCLAS)

Department of Management with its II Year BBA Students organised a POP-UP Market on 20.09.2019 at KORE premises. The POP-UP Market is all about learning entrepreneurship by doing it. Yes, the students of II BBA opened 10 stores, the stores were operated from 09.30 am to 4.00 pm by selling, Fashion apparels, fashion jewelleries, Indian & European chat items, ice-creams, homemade cosmetics, preserved foods, tattoos & mehndi’s, electronic gadgets, 02 stores served the audience by conducting online & offline games.

Objective of the student’s pop-up stores is to make the students learn and feel the liveliness of business concepts such as Investment strategies, crowd funding, marketing, studying consumer behaviour, measuring the taste and preference of the buyers.

The stores were well decorated and the products were neatly displayed which shows the visual merchandising ideas of the young minds. It was really remarkable concept of pricing fixed by the young budding entrepreneurs. Not only Amazon or Flipkart will pitch sales promotion offers, our students of II BBA well played with the sales promotion strategies by reading the foot prints and consumer behaviour. Sales promotion strategies such as bundled offer, combo offer, one plus and many more differ from stall to stall.

Profit making is the primary objective of a business, popup stalls installed by our students has also fall on the row, students are much clear in cost management and profit marginalizing. staff members and visitors appreciated the project based learning initiative by the department and motivated us for the same popup stall in a bigger way.

On the whole, by the PBL popup stall students started to feel the entrepreneurship culture by identifying the market demand, consumer need & want, pricing, material sourcing, sales promotional strategies and various management concepts.