Introduction
Ms. Pooja is currently pursuing a Ph.D. in English at VIT University, Vellore, Tamil Nadu, with a research focus on contemporary issues in linguistics and advertising. She earned her M.A. in English from Bharathiar University, Coimbatore (2018–2020), and her B.A. in English from Avinashilingam Deemed University, Coimbatore (2015–2018).
Her research explores the dynamics of bilingualism and translanguaging in media, examining how language interaction influences consumer behavior and reflects societal trends. She qualified for the NET in December 2019, further strengthening her academic and professional expertise in English language and literature, particularly in media and advertising studies.
Achievements and Activities
Dedicated to advancing the fields of linguistics and advertising through her scholarly contributions.
Published research in SCOPUS and UGC CARE-listed journals, exploring topics such as translanguaging in advertising, language use in media, and the representation of social issues in literature. Her work has also been accepted for publication in esteemed international journals, including the International Journal of Crisis and Risk Communication and Educational Research and Evaluation.
Vision
To contribute to the field of linguistics and advertising, advancing research on language use, multilingualism, and cultural dimensions in media.
Strengths
A strong academic background, expertise in language dynamics, and experience in content creation and teaching.
Hobbies
Content creation related to linguistics and advertising
Inspiration in life
Pursuing knowledge, making meaningful contributions to research, and fostering connections through effective communication.
Email
Pooja.a.eng@kclas.ac.in