Have completed B.Tech in Bioinformatics from Karunya University(2007-2011).Her research expertise is in the area of Integrated Marketing Communication-Branch placement and Sustaintable Marketing.Have one year of Post-Doctoral Experience in the area of responsible consumption from Indian Institude of Technology, Madras(IIT-M). Research Achievements and Activities: Has published papers in Top Tie-1 Journals listed in ABDC-‘A’ and Scopus indexed in the areas og Brand placement in movies; Cause related Marketing.
Integrated Livestock Farming, Adventurous Trips.
Spread positivity, passion for teaching and strong commitment to achieve higher levels of performance.
To be an ardent academician and researcher and expand my experience for the betterment of the society.
Self-Inspired by the book “THE SECRET”.
Name of the Faculty | Department | Designation | Degree | Programme | Major / Specialisation | University | Year of Passing |
---|---|---|---|---|---|---|---|
Dr. Gladys S | Management | Assistant Professor | UG | B.Tech | Bioinformatics | Karunya University | 2011 |
PG | M.B.A | Human Resource Management | Karunya University | 2013 | |||
Ph.D | Marketing | National Institute of Technology, Tiruchirappalli | 2018 | ||||
Post Doctoral Fellowship (Research Experience) | Responsible Consumption | Indian Institute of Technology, Madras | 2019 |
S.No. | Theme of Conference | Date | Organising Institution | Level |
---|---|---|---|---|
1 | First Research Colloquium on Emerging Trends in Engineering, Science, Management & Technology | 23-25th March, 2018 | Research Scholars Forum of National Institute of Technology, Tiruchirappalli. | National |
2 | National Conference on Proteomics Applications: Perspectives in Health Care | 28th & 29th January, 2010 | Department of Bioinformatics, Karunya University, Coimbatore, India | National |
3 | National Conference on Computational Biology | 22nd & 23rd August, 2008 | Department of Bioinformatics, Karunya University, Coimbatore, India | National |
S.No. | Author/ Co-Authors | Title of the paper | Theme of Conference | Date | Organising Institution |
---|---|---|---|---|---|
1 | Gladys | Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements | First Research Colloquium on Emerging Trends in Engineering, Science, Management & Technology | 23-25th March, 2018 | Research Scholars Forum of National Institute of Technology, Tiruchirappalli. |
2 | Gladys | Biosensor – poster presentation | National Conference on Proteomics Applications: Perspectives in Health Care | 28th & 29th January, 2010 | Department of Bioinformatics, Karunya University, Coimbatore, India |
S.No. | Author/ Co-Author | Title | Name of the Journal | Date of Publication | ISSN No. | Volume No./ Issue No./ Page No. | URL – Link |
---|---|---|---|---|---|---|---|
1 | Natarajan, T., Jublee, D. I., Kasilingam, D. L., & Stephen, G. | The moderating role of social themes in cause-related marketing advertisements | International Review on Public and Nonprofit Marketing | 2018 | 10.1007/s12208-018-0208-4 | ||
2 | Natarajan, T., Balasubramaniam, S. A., Stephen, G., Jublee, D. I., & Kasilingam, D. L. | The influence of audience characteristics on the effectiveness of brand placement memory | Journal of Retailing and Consumer Services | 2018 | 44, 134-149 | 10.1016/j.jretconser.2018.06.008 | |
3 | Thamaraiselvan Natarajan, Senthil Arasu Balasubramaniam, Gladys Stephen & J. Daniel Inbaraj | Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015 | Journal of Media Business Studies | 2018 | 15(1), 57-88 | 10.1080/16522354.2018.1460051 | |
4 | N. Thamaraiselvan, B. Senthil Arasu, Gladys Stephen, J. Daniel Inbaraj, | Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements | Journal of Communication Media Watch | 2017 | 8(3) | 10.15655/mw/2017/v8i3/49149 | |
5 | Simeon S. Simon, S. Jacob Pratabaraj, Gladys Stephen | A Case Study on Emerging Operational and Marketing Practices of PepsiCo Company | International Journal of Research in IT, Management and Engineering | 2011 | 1 (4) |
S.No | Title of the programme | Workshop/FDP/Training | No.of Days | Name of Organiser | Level | Date | |
---|---|---|---|---|---|---|---|
From | To | ||||||
1 | Data Analysis Using SPSS and R | Workshop | 3 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 21 April, 2017 | 23 April, 2017 |
2 | Structural Equation Modeling: Basic and Advanced Analysis | Workshop | 3 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 28 April 2017 | 30 April, 2017 |
3 | Research Colloquium on Business and Social Sciences | Workshop | 2 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 29 April, 2017 | 30 April, 2017 |
4 | Structural Equation Modeling (SEM): Basic & Advanced Analysis | Workshop | 3 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 1 Dec, 2017 | 3 Dec, 2017 |
5 | Business Analytics Techniques for Decision Making | Workshop | 14 | MAM College of Engineering & Technology | National | 23 January | 6 February, 2015 |
6 | Multivariate Data Analysis | Workshop | 2 | Indian Institute of Technology, Madras | National | 5 December, 2013 | 6 December, 2013 |
7 | Research Methodology using SPSS | Workshop | 2 | Sardar Vallabhbhai Patel International School of Textiles & Management, Coimbatore, India | National | 20 May, 2013 | 21 May, 2013 |
8 | Lean Management | Workshop | 1 | School of Business Leadership & Management, Karunya University, Coimbatore, India. | National | 13 October, 2012 | 13 October, 2012 |
9 | Art of Edification- Contemporary & Innovative Practices for Effective Teaching | Workshop | 5 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 24 April, 2017 | 28 April, 2017 |
10 | Data Mining and Data Analytics | FDP | 5 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 13 November, 2017 | 17 November, 2017 |
11 | Training Tomorrow’s Teacher- Teaching through Technology | FDP | 5 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 20 November, 2017 | 24 November, 2017 |
12 | De-Mystifying A-Z of Letters of Credit & UCP 600 | FDP | 1 | Karunya University Business School, Coimbatore, India. | National | 15 October, 2016 | 15 October, 2016 |
13 | Data Mining and Data Analytics | FDP | 5 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 24 November 2014 | 28 November 2014 |
14 | Art of Teaching: Pedagogical Tools and Techniques Series III | FDP | 5 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 17 November, 2014 | 21 November, 2014 |
15 | Data Mining and Data Analysis | FDP | 5 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 10 March, 2014 | 14 March, 2014 |
16 | Art of Teaching: Pedagogical Tools and Techniques Series II | FDP | 5 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 3 March, 2014 | 7 March, 2014 |
17 | Art of Teaching: Pedagogical Tools and Techniques | FDP | 5 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 18 November, 2013 | 22 November, 2013 |
18 | Effective Teaching Techniques | FDP | 2 | Department of Management Studies, National Institute of Technology, Tiruchirappalli | National | 10 October, 2013 | 11 October, 2013 |
S.No | Name of the Awards/Achievements/Others | Description | Organisation / Institution | Month/ Year |
---|---|---|---|---|
1 | RANK HOLDER CERTIFICATE | Appreciated and Awarded for holding the SECOND RANK during the 1st trimester for management studies among 188 students. | Karunya University | October, 2011 |
2 | RANK HOLDER CERTIFICATE | Appreciated and Awarded for holding the FIRST RANK during the 2nd trimester for management studies among 189 students. | Karunya University | January, 2012 |
3 | RANK HOLDER CERTIFICATE | Appreciated and Awarded for holding the FIRST RANK during the 3rd trimester for management studies among 189 students. | Karunya University | May, 2012 |
4 | RANK HOLDER CERTIFICATE | Appreciated and Awarded for holding the FIRST RANK during the 4th trimester for management studies among 189 students. | Karunya University | September, 2012 |
5 | RANK HOLDER CERTIFICATE | Appreciated and Awarded for holding the FIRST RANK during the 5th trimester for management studies among 189 students. | Karunya University | January, 2013 |
6 | RANK HOLDER CERTIFICATE | Appreciated and Awarded for holding the FIRST RANK with 8.64 CGPA in the Degree programme in Master of Business Administration among 190 students’ candidates during the academic period 2011-2013. | Karunya University | May, 2013 |
7 | 1st Prize Best Poster Presentation | Appreciated and awarded 1st prize in poster presentation held in a National Conference on Proteomics Applications: Perspectives in Health Care | Department of Bioinformatics, Karunya University, Coimbatore. | January, 2010 |
S.No. | Title of the programme | Nature of the program | Organisation / Institution | Date |
---|---|---|---|---|
1 | Research Colloquium on Business and Social Sciences | For researchers | National Institute of Technology, Tiruchirappalli | 1st December, 2019 |