Dr Nanjan Balu a researcher in marketing and studied the nuances of Multi- Level Marketing under the title “A study on customer response towards the Marketing of Products by Multi-Level Marketing Companies”, as part of his Ph.D. It enabled him to advice Companies and Independent Business owners to reach the customers. As part of his retail expertise, he undertook much retail research helping his own Business as well as start-ups. He strengthened the retail association by forming the NEXT-GEN Kongu chapter as part of Retail Association. His area of Focus was “Winning in Retail” of brick and mortar stores amidst the growing E-Com business.
Dr N.Balu Chaired and conducted several several National and International Conferences. With an MBA degree from Allagappa University, he has done his M.Phil. from PSG CAS, Coimbatore and B. Com from Madurai Kamaraj University. His practical approach to Management subject led him to train 800 plus Teachers in various subjects. With 11 Years Industry Experience in his own venture helped gain knowledge in General Management, Marketing and HR operations at Cosmos Sports world LLP has taken him closer to Industry and Industry associations