Workshop on Digital Marketing - Kumaraguru College of Liberal Arts & Science (KCLAS)

Going with the current trend of a paradigm shift from the traditional marketing to the digital marketing, Kumaraguru College of Liberal Arts & Science organized a one-day workshop for the II Year BBA students on digital marketing.

With more than 1 billion users, Digital media is creating a significant effect on the day to day lives and as the technology is revolving on each day, organizations are waking up with the new opportunities right from the sales to research. Keeping this in mind, an effective one day session was being introduced for the students to acknowledge them about the current industrial trends sharing them the careers and scopes related to the digital media.

Morning Session:

The workshop started with the importance of digital marketing in the current industry. At first, participants were asked to use Google classroom and to share the links using the software. In this session, they were mainly focusing on website development and how to create their own websites. Then the participants were indulged into making the presentation on digital marketing strategies using different modes and mediums.

Evening Session:

The session continued after the lunch wherein participants were taught to write blogs on different websites and share it with the mass. They were taught to create YouTube channels of their own, and it’s been clearly evident to earn money by Facebook channels. They were allowed to choose any topic of their own choice to write the blogs making it a first story they are going to share with the people on different media. They were also taught about mass mailing where they can send bulk mail to majority of the candidates at once. The workshop proved to be very beneficial to all the participants in terms of learning and gaining a new experience of the digital world.