Professional Qualification:
PhD in Management Studies from Bharathiar University in 2021.
MBA from Bharathiar University with 61%
B.Sc.–Apparel and Fashion Technology from PSG College of Technology in 2004 with 85% Schooling from Stanes Higher Secondary School, Coimbatore with 89% in 2001.
Research Work in Masters/ M.Phil/ PhD:
PhD in Management Studies,
Topic : Smartphone Intrusion at Workplace and Job Performance – An Empirical Investigation among IT Professionals in Chennai.
Under the Guidance of Dr.M.Kirupa Priyadarshini –PSG Institute of Management.
Publications
| S.No |
Title of the Article |
Name of the Journal |
Volume, Issue & Page No |
Year of publication |
ISSN/ISBN No |
| 1 |
Online Shopping and Cognitive Dissonance: An Empirical Study on Young Consumers |
ANVESAK, Sardar Patel Institute of Economic and Social Research |
Volume 52, No.12(I) July-December 2022, pp 28-38 |
2022 |
(ISSN 0378-4568) |
| 2 |
Is connecting the world through Smartphone an Assistance or Interference at Workplace? |
International Journal of Research and Analytical Reviews |
Volume 9, Issue 2, June 2022,pp 325-343 |
2022 |
(E-ISSN 2348-1269, P- ISSN 2349-5138) |
| 3 |
An Empirical Study on Consumer Perception and their Nutritional Awareness of Fast Food among Children in Coimbatore District
|
Asian Journal of Research in Business Economics and Management |
Vol. 10, No 7, July 2020, pp 15-25. |
2020 |
(ISSN 2249-7307) |
| 4 |
An Empirical Study on Consumer Behavior and Market Segmentation among Children towards Fast Food in Coimbatore District
|
Asian Journal of Mangement |
Vol 10, Issue 4, Oct-Dec 2019, pp 357-362. |
2019 |
(print ISSN 0976-495X, online ISSN 2321-5763) |
| 5 |
Smartphone Usage and Job Performance- Assistance or Interference to Work |
International Journal of Pure and Applied Mathematics |
Vol. 119, No 17, 2018 Special Issue, pp. 2651~2663 |
2018 |
ISSN: 1314-3395, |
| 6 |
Impact of Smartphone Usage at Workplace on Assistance to Work and Productivity |
International Journal of Business Intelligence & Innovations |
Special Issue Vol.2, Aug 2017, pp.140-142. |
2017 |
|
| 7 |
Smartphone Usage: Assistance or Interference to Work and its Impact on Job Performance |
International Journal of Research in IT and Management |
Vol. 7, Issue 1, January – 2017, pp. 87~91 |
2017 |
ISSN(o): 2231-4334 | ISSN(p): 2349-6517, |
| 8 |
The Perceived Organisational Attitude Towads Smartphone Usage at Workplace and Its Impact on Productivity |
International Journal of Trade and Global Business Perspectives |
Vol.5, Number 3, July – September 2016, pp 2743-2749 |
2016 |
ISSN(o) 2319-9059, ISSN(p) 2319-9067
|
Presentations:
Dr.PreethaLeena.R,Dr.M..KirupaPriyadashini and Dr.InithaRina.R,“An Empirical Study on Smartphone Intrusion and its Impact on the productivity of IT Employees in India”, For The Biennial INDAM Conference 2022, Indian Institute of Management, Rohtak, Jan 7th-9th 2022.
Dr.PreethaLeena.R,Dr.M..KirupaPriyadashini and Dr.InithaRina.R,“Is connecting the world through Smartphone an Assistance or Interference at Workplace?”, For The ISDSI Global 2021, Indian Institute of Management, Nagpur, Dec 27th-30th 2021.
Dr.PreethaLeena.R and Dr.InithaRina.R,“A Case Study on Young Digital Entrepreneurs”, For Management Case Study Conference, PSG Institute of Management, Coimbatore, Oct 30th 2021.
PreethaLeena.R,Dr.M..KirupaPriyadashini and Dr.InithaRina.R,“An Empirical Study on Smartphone Intrusion and its Impact on Job Performance of IT Employees in India”, For The International Conclave on Globalizing Indian Thought, Indian Institute of Management, Kozhikode, Jan 16th-18th 2020.
PreethaLeena.R and Dr.M..KirupaPriyadashini “The Perceived Organisational Attitude towards Smartphone Intrusion and its Impact on Productivity”, For The 19th Consortium of Students in Management Research Organized by: Department of Management Studies, Indian Institute of Science, Bangalore, Nov 28th and 29th, 2019.
PreethaLeena.R, Dr.M..KirupaPriyadashini and AllwinsonPaul.G, “The Perceived organisational Attitude towards Smartphone Intrusion and its Impact on Job Performance” For 11th ISDSI International Conference at Indian Institute of Management, Tiruchirappalli.from December 27-30, 2017.
PreethaLeena.R, Dr.M..KirupaPriyadashini and AllwinsonPaul.G, “Organisational Attitude towards Smartphone Usage and its Impact on Job Performance”, For The 17th Consortium of Students in Management Research Organized by: Department of Management Studies, IISc, Bangalore, Nov 20th and 21st 2017
PreethaLeena.R and Dr.M..KirupaPriyadashini, “The Impact of Smartphone Usage at Workplace on Assistance to Work and Productivity”, For International Conference On Interdisciplinary Innovation in Business Management and Technology – AnnaiVelankanni’s College for Women, Chennai, 10 Aug 2017.
PreethaLeena.R and Dr.M..KirupaPriyadashini, “ The Impact of Smartphone Usage on Knowledge Sharing at Workplace” For National Conference on Emerging Trends in Management – Prof. Dhanapalan College of Arts and Science, Chennai, 23 September,2016
PreethaLeena.R and InithaRina.R , “Roles and Challenges Faced by the Textile Industry for the Sustainable Development in India.”For International Conference On Trade, Markets and Sustainability– Symbiosis Institute of International Business, Pune, 22-23 Feb,2013.
PreethaLeena.R and InithaRina.R , “Stress Management Techniques for Coping with Executive Stress among Corporate Industries.”For International Conference on ‘Current Reality and Emerging Trends in Global Management Practices – Institute of Management Studies,Ahmednagar , 11-13 January,2013’.
PreethaLeena.R, InithaRina.R and Dr.Chandramohan, “Being Assertive – An Essential Skill for New Managers.”For SIMSARC- Annual International Research Conference on Inclusiveness and Innovation – Challenges for Sustainable Growth of Emerging Economies -Symbiosis Institute of Management Studies, Pune, 13-14 Dec,2012 (ISBN:978-93-82062-74-5 )
PreethaLeena.R, InithaRina.R and Dr.Chandramohan, “The Importance of Career Management in Coping with Job Stress in today’s Competitive Paradigm”For SIMSARC- Annual International Research Conference on Inclusiveness and Innovation – Challenges for Sustainable Growth of Emerging Economies – Symbiosis Institute of Management Studies, Pune, 13-14 Dec,2012 (ISBN:978-93-82062-74-5)
PreethaLeena.R and Dr.Chandramohan, “Effectiveness and Role of Social Media on Public Relation.”For International Conference On Emerging Trends In Social Commerce -Madras Christian College, Chennai, 12-13 Sep,2012 (ISBN: 978-93-81006-35-1)
FDP/ Workshop/ Training Attended:
Attended Innovation Ambassador training (Foundation Level) conducted by MoE’s Innovation Cell & AICTE during the period 30th June – 30th July 2021
.
Participated in Department of Science and Technology, Govt of India, sponsored Faculty Development Programmeon “Entrepreneurship” conducted by Gates Institute of Technology, 15th-27th March 2021.
articipated in RashtriyaUchchatar Shiksha Abhiyan sponsored project entitled “Skill Development Programme in Digital Marketing” conducted by Bharathiar University, 10th-20th August 2020.
Participated in the AICTE sponsored Short-Term Training Programme (STTP) on “Entrepreneurship Development” conducted by GRG School of Management Studies, 03rd – 08th August 2020
Attended Training on R Programming, conducted by Spoken Tutorial Project, IIT , Mumbai, in January 2020 semester.
Attended Prodegree Course on Data Science, this program included Base SAS, R Programming, Python and Tableau, At Imarticus Learning, Knowledge Partner-Genpact, September 2017-March 2018.
Attended Certificate Course on Data Analysis for Research and Publication, This Module covered the variousStatistical Techniques and SPSS Software, At KCT Business School,April,2016.
Attended Certificate Course on Model Buildingfor Research and Publication,This Module covered AMOS, VPLS and Smart PLS Software, At KCT Business School, May,2016.
Books Complied:
Book Chapter published:
Dr.Preetha Leena.R and Dr.InithaRina.R, “Case Study on Young Digital Entrepreneurs”, Compendium of Management Case Studies, Clever Fox Publishing, 2021, ISBN : 978-93-93229-43-4.
Awards/ Achievements/ Others:
Awarded ‘Best Faculty Award’, for the academic year 2019-2020 in Sri Krishna Adithya College of Arts and Science.
External Engagements
External Examiner for Bharathiar University from 2021.